Breadwinner was created in my Message Campaign Design Class. The assignment called for us to create a fictitious organization surrounding a chosen socio political issue. After conducting research, I was tasked with developing an identity across print and digital media, refining the messaging, and then producing a social responsibility campaign. I chose the topic of the income gap in America which led me to create Breadwinner - a website that offers a platform for working individuals to anonymously self report their income in addition to other characteristics like gender, race, age, religion, sexual orientation and experience level. The goal of this organization is to remove the stigma around discussing one’s income in addition to providing information about common earnings for that skill level so you can accurately negotiate your salary. Taking inspiration from the classic WonderBread motifs, Breadwinner’s graphic theme is a comment on traditional American gendered stereotypes surrounding income by mirroring a quintessential American delicacy, white bread.